PROGRAM

BRAND

Creating value for the client through the “brand experience”: the Ferrari case

In the evolved market it is fundamental to transform every purchase in a true and real experience. Dealing with either a product or service, the purchase must be accompanied by an emotional involvement that can create a unique and unrepeatable experience.

To be unique and unrepeatable there must be a consumer-brand relationship: a relationship that becomes a key factor for escaping the logic of price competition and to keep the client loyal through the creation of an added inestimable value.

Invited by Technogy, Antonio Ghini presents the brand experience of Ferrari, a case of communication unique in the world that tells how the brand can be a symbol, dream and at the same time a tool to create value and client dedication, giving operators in the Fitness and Wellness sector stimulus to find new factors of success.

Project Golden Sponsor Technogym

Advised for: entrepeneurs, managers, marketing and communication directors

program