PROGRAM

technogym

INNOVATION AND MARKETING

Values that make the difference

Speaker: Edoardo Cognonato
with the partecipation of Sergio Vicenzino e Luca Vignaga

A round table dedicated to innovation, coordinated by one of the most well-known people in the sector with  live testimonials from Sergio Vicenzino and Luca Vignaga , operating in different markets and capable of interpreting “traditional business” in an original way, creating new concepts of products and service and increasing loyalty to a brand.

The Creative and Organizational Process will be analyzed allowing a company to conceive, structure and organize new commercial proposals, translating the strategic phase of innovation of the idea to the pragmatic one of action.

Indispensable key steps will be highlighted to transform innovation in a real motivated preference for the client/consumer, capable of making the difference (experience).

    Ulterior in-depth ideas will be proposed on key factors for involving and motivating the entire team in the Innovative Process.

 

Advised for: entrepeneurs, managers, marketing directors, directors of human resources.
program