PROGRAM

MARKETING

Public relations: your recipe for success

Speakers: Sue Anstiss

In this practical session, Sue Anstiss opens her Public Relations (PR) toolkit to share 20 years of PR experience with you.

For both independent operators and groups, PR offers a simple, yet highly effective way to generate awareness and sales for a fraction of the cost of other marketing methods. Despite this, PR is often misunderstood and avoided, with operators turning to old favourites such as advertising and direct mail which can be very expensive. Using proven PR activities you can get much more for much less… and this session shows you how to do just that.

In an entertaining presentation, full of real life examples of work with some of the leading names in global fitness, Sue will illustrate just how powerful PR can be and highlight the pitfalls to watch out for. Their step-by-step approach to effective PR means that everyone attending will come away with a range of great ideas to implement straight away.

 

Advised for:  entrepeneurs, managers, marketing directors, directors of human resources
program