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The increase of sport practice in Italy: a mouthful of oxygen for the sport and fitness industry

Speakers: Roberto Benetello and Giampaolo Duregon

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Physical activity, in addition to being an efficient system of prevention for obesity, and cardiovascular disease, it is also an important and underestimated economic factor that also has social relevance.

Assofitness, in collaboration with Life Fitness, is working on a project to increase sport practice in Italy.

This road appears to be a unique means for giving a mouthful of oxygen to the entire fitness branch which has suffered from a stagnant economic situation for too long. The objective is to increase the participation in sports 10% in Italy in the next 10 years, which would number 5,600,000 people.

This number for fitness centers translates into 560,000 new clients equal to 20% of the people who frequent fitness centers.

Golden Sponsor Life Fitness Project

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