PROGRAM

PRODUCT & TREND

Fitness in the future

90% of the population in western countries are not motivated to do regular physical exercise in fitness and wellness centers: stimulating this wide range of people to change their lifestyle is a primary objective for operators of fitness.

Guus Van der Meer, founder and president of Power Plate International, will share with the audience a new methodology to attract this large group of people who, until today, haven’t been drawn to the fitness sector.

Project Golden Sponsor Power Plate

Advised for: entrepeneurs, managers, marketing directors

program