SPEAKERS

Derek Barton

Derek is a much sought after public speaker on marketing, advertising, branding and customer service.

He is the former Senior Vice-President of Marketing for Gold's Gym International and was responsible for helping build Gold's Gym into one of the most respected and recognized brands in the fitness industry.

During his tenure, Gold's Gym received numerous awards and accolades for its innovative marketing, with many ads being reprinted in advertising and educational textbooks.

In mid 2005, marking Derek's 20th year of building and protecting an American Icon, Gold's Gym was listed in America's Greatest Brands book.

Derek now runs his own marketing consulting and entertainment production company.

 

 

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He will partecipate in the CUSTOMER SERVICE sessions of the Forum 2007:
" Making a difference with customer service"
in MARKETING:
"Advertising: Don't waste your money!"
and will participate in the INTERNATIONAL ROUND TABLE:
"La direzione imprenditoriale di successo: dalla staticità alla dinamicità nella gestione aziendale "

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speakers