PROGRAM

FRIDAY
22rd February

ore 8.30

Participants registration

Auditorium Verdi from 9.30

Welcoming

Auditorium Verdi ore 10 - 11

MANAGEMENT

Sport & Management: a question of leadership

Speaker: Carlo Romanelli
interviews Jim Love and Antonio Pagano (Marketing & Communication Manager of Montepaschi Rugby Viadana)
detail

Advised for: entrepreneurs, managers, human resource directors

Sala Vivaldi ore 10,15 - 11.45

SPA, BEAUTY & BENESSERE

From the case history Monticello to Beauty Spa Project & New Concept

Speakers: Régis Boudon-Doris e Valentino Tomasoni
detail

Advised for: entrepreneurs, managers, directors in the areas of beauty-wellness-spa

Sala Salieri ore 10.15 - 11.15

BRAND

Creating value for the client through the “brand experience”: the Ferrari case

Speaker: Antonio Ghini
detail

Advised for: entrepreneurs, managers, marketing directors

Auditorium Verdi ore 11.30 - 13

PERSONAL TRAINING BUSINESS

Transforming Personal Training in a true Business

Speaker: Casey Conrad
detail

Advised for: entrepreneurs, managers, marketing directors, personal trainer

Auditorium Verdi ore 14.30 - 15.30

TREND

Challenges and great opportunities for wellness operators

Speaker: Harm Tegelaars
detail

Advised for: entrepreneurs, manager.

Sala Vivaldi ore 15 - 16.30

COMMUNICATION
Contest – Show – Speech

Earning Health: a correct lifestyle with healthy movements

Speakers: Michelangelo Tagliaferri, Alfredo D’ari, Eloisa Consales
detail

Advised for: entrepeneurs, managers, marketing and communication directors

Auditorium Verdi ore 15.45 - 17.15

INTERNATIONAL ROUND TABLE

The consumers of wellness in the near future: prospective and strategies of acquisition and retention

Moderatore: Gerardo Ruberto
Speakers: Sue Anstiss (Emgland), Casey Conrad (USA), Harm Tegelaars (Emgland),
Cem Üner (Turkey). detail