Forum Il Nuovo Club 2007

The 8th edition of the Il Nuovo Club Forum finished with success in Verona: Satisfaction for the participants, visitors and organizers

The 8th edition of the Forum Il Nuovo Club Internaitonal Congress & Trade Show for Fitness, Wellness and Aquatic Clubs came to a successful close. For 3 days the Centro Congressi VeronaFiere was the Italian capital for entrepreneurs and operators in the fitness sector .
The trend of registered growth over the last years was confirmed with almost 800 operators participating in the congress sessions and more than 2600 accredited visitors in the exposition area of free entrance. An area composed of an interested public made up of visitors, congress participants and guests of exhibitors that crowded the stands over the 3 day period.

The 10,000 square meters of the Trade Show hosted 91 companies in the sector with practically a complete presence of all that is necessary to open or renovate a fitness club, wellness center or aquatic center.

Public approval confirmed once again the validity of the Forum formula, the most important display in Europe for its peculiar organizational characteristics. In fact, the presence of a congress area, with a formative program rich in practical ideas attracts a strongly specialized public composed of professional operators in the sector: owners, managers, instructors of sport centers, hotel and spa operators, and also interior decorators, buyers and technicians in construction. A public that overflowed the exposition area with a qualified and motivated demand who knew they would see the best available, including national previews for every market category.

Among the many prestigious exhibitors, we can cite the golden sponsors Life Fitness,Panatta Sport and Technogym, and main sponsors Gensan, Matrix, Miha, Nautilus, Power Plate Italia, TUV, Veribel, Fitness Trend.

The Congress, true supporting axis of the show that makes it a unique event of professional formation in the sector, gathered positive feedback from all the participants in the 40 sessions.

Repeated applauses for “form-actor” Paolo Vergnani who, with his intriguing lesson-performance “Meditations for perplexed directors” followed by live musical accompaniment, gave a lasting memory of all present in the 4 categories of “boss” and “collaborator”.

Personal success also for foreign speakers: Derek Barton conducted his sessions on marketing and customer service with verve; Michele Guerra brought concrete ideas for targeting seniors and sedentary people; Nic Jarvis, expert in retention involved actively the public in one of the sessions with most participants.

The articulation and wealth of the program allowed topics of sure interest to the participants. Andrea Stella illuminated the session of Edoardo Cognonato “Courageuous leaders. Making more possible” with a strong emotional testimony on how the heart and one’s will can make anything a possible victory. Nerio Alessandri, founder of Technogym, and President of the Wellness Foundation, intervened for the first time speaking about “It’s best to live well. Lifestyle for health is advantageous for everyone”.

The Sunday Instructor Program was a confirmed validity, a course dedicated to instructors and personal trainers, which registered sold-out for the 5 sessions; re-affirming the efficiency  of the theory-practical seminar by Roberto Tiby, “CRM: theory and practice of a centralized strategy for the client” on the development of a process of Customer Relationship Management inside the fitness club.

Finally, the congress in the congress Aquatic Management, proposed an articulate course among sessions dedicated to normative, managerial and technological themes that attracted full interest from owners, managers and operators of aquatic facilities.

There was also an active and interested public that participated in the Open Events program of free entrance for visitors of the Trade Show, distributed during the days and organized with the collaboration of companies and associations. Among the interesting sessions we’d like to point out the meeting promoted by FIN Italian Federation of Swimming “The parameters of service quality in the pool. The federal Swimming School”, the round table “23 million inactive: how to get them to the sport centers” organized by A.N.I.F. Eurowellness and “Soul Farm: new concept of hotel beauty farms” proposed by  Creattori with participation of Simone Furlan.